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Marie Bishara Prêt-à-Porter Automne-Hiver 2010-2011
Dans le cadre féérique de l’ambassade d’Égypte, la créatrice égyptienne Marie Bishara a choisi de revisiter le glamour des étoiles du cinéma égyptien des années 40 ou 50, à travers sa collection de prêt à porter Automne-Hiver 2010-2011.
Cette collection est sobre et terriblement classique à l’image d’une actrice aimant être parfaitement parée quelles que soient les circonstances. Les silhouettes sont fluides et empreintes de sensualité et alternent tailleurs pour le jour et robes du soir. Drapés et plissés magnifiant la démarche, broderies, guipures, perles et paillettes composent la parure de ces étoiles brillantes au firmament du cinéma égyptien.
Marie Bishara utilise les matières les plus nobles pour nous offrir cette incursion dans l’univers de ces actrices d’un cinéma peu connu en Occident : mousseline, satin et crêpent tiennent le haut du pavé aux côtés de matières plus terre-à-terre telles que le cachemire, la crêpe de laine ou le tweed. Les coloris blanc et le noir dominent cette collection et mettent en valeur le talli traditionnel égyptien, utilisé dans plusieurs silhouettes sur des jupes ou des robes en mode tulle brodé. Robes plastron, bain de soleil ou asymétriques dévoilent les épaules pour souligner un port de tête altier ou une certaine allure.
Les robes longues flattent et caressent la démarche, les blouses transparentes et autres petits hauts sensuels pullulent.
Seule la présence de petits manteaux ajustés rappellent la saison de cette collection.
Une femme à l’aise sous les sunlights mais toujours dans l’esprit couture, telle est la femme Marie Bishara.
Marie-Odile Radom
News Source : http://www.luxsure.fr
Marie Louis Bishara: A woman of many hats
Two weeks ago I found myself in Paris during Fashion Week, and I was ushered backstage to take a quick peek and I find two models — with cupid lips and flawless skin — seated on the floor as controlled chaos reigned overhead.
The models were napping like languid cats, waiting for their turn to have their hair and makeup done before the show begins. It was 8 am, and the atmosphere was already exciting as the 9:30 show began to come together.
I was at the Hyatt Regency on Boulevard Malesherbes, the setting for the fashion show of Egyptian designer Marie Louis Bishara who now regularly premieres her new collections during Fashion Week in Paris.
Bishara's Spring/Summer 2011 show was her fifth appearance at Paris Fashion Week and she is the only Egyptian to be on the official Paris Fashion Week calendar — an accomplishment which comes after years of working in her family's business, Bishara Textile Garment Manufacturing Company (BTM).
After obtaining her degree in fashion from Esmode, Paris, Bishara started her own line in 1989 upon her return to Egypt.
She now sells her Marie Louis Bishara in several stores in Egypt, and also sells overseas under the more Arabicized name of Marie Bishara. Her work has been met with much success overseas, particularly in Germany, due to German aesthetics running in line with the classic tastes and designs of Bishara, said BTM project manager Karim Ramiz.
At her show on that drizzly morning, Bishara presents a varied collection full of patterns and embellishment in vibrant colors yet also sober grays and blacks.
Guests seated in the front row included members of the French press, a couple of magazine editors from Egypt, guests from the Egyptian community in Paris, and the Egyptian ambassador's wife.
One after another, the models walked the catwalk and Bishara showed off a diverse collection: casual daywear, professional wear, cocktail wear, eveningwear and bridal wear. The question one might ask: Why is it so varied?
“I wear a lot of different hats, and therefore I won't create a collection with only three colors,” says Bishara.
Bishara is a wife, a mother of two, a businesswoman helping BTM — her family's company, which produces textiles and clothes for both the local Egyptian market and for export — run smoothly, and a member of the Franco-Egyptian Presidential Business Council. Needless to say, Bishara is well aware of the varied needs of her clientele.
“I dress too many different women and I can't corner myself into only one frame … I'm surrounded by many different women.”
Yet, Bishara shows a collection that was certainly bold in colors, embellishment and detail. “This is the first time I had the strength to use fuchsia, violet and the intensity of satin material. The colors were inspired by the sunrise [and also] the reflection of a mother of pearl shell [in its swirls of color].
“I am trying to teach myself to be less conservative, and [this collection] was an exercise I did with myself to dress a woman who in her spare time can express her femininity,” Bishara said.
The silhouettes of her cocktail wear and eveningwear designs were soft on the body. There was the intention of fluidity, with relaxed fits and cuts. The designs were neither novel in shape nor concept, as they played on classic forms for women who like their style to be classic and romantic, Bishara explained. And as always, there are original touches on each and every one of her designs.
A wedding dress is made of blush tones of lace with a pharoanic collar in silver beading detail. A blazer and skirt ensemble for corporate wear have a thick line of black beading that runs down from the jacket onto the skirt, helping to visually draw and accentuate the wearer's curves.
Yet what greatly piqued my curiosity was a flash of beige with silver embroidery, a dress the models had worn for picture-taking purposes. It was the traditional Egyptian embroidery of shandawil, worked upon dresses cut short for the evening time. This new concept will be developed into a whole collection, Bishara explained, described the idea as “cross-cultural creativity.”
Marie Louis Bishara is available at all Marie Louis and BTM stores across Egypt, and through www.bishara.com.eg.
A heavily embellished dress by Marie Louis Bishara, designed for the woman who likes a feminine romantic look explains Bishara. Photo by George Bukajlo.
A model struts the catwalk during the show with press and guests looking on. Photo Credit: Heba Elkayal
Bishara plans on developing her experimentation of shandawil embroidery on contemporary silhouettes for a whole line in the near future. Photo by: George Bukajlo.
News source : Daily News Egypt
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Marie Bishara Autumn/Winter 2010
DÉFILÉ MARIE BISHARA COLLECTION AUTOMNE HIVER 2010 2011 FASHION WEEK DE PARIS
FASHION WEEK PARIS DEFILE MARIE BISHARA AUTOMNE HIVER 2010 2011 MARIE BISHARA COLLECTION AUTOMNE HIVER 2010 2011
News Source http://fr.look-at.com - http://www.elleuk.com - http://defiles.femina.ch - http://www.elle.com.hk - http://www.apimages.com/
On y était : au défilé Marie Bishara
On y était : au défilé Marie Bishara
Jeudi 12 Mars, c’est la fin de la Fashion Week. Petit focus sur Marie Bishara qui sera donc notre dernier défilé.
Au départ, rien de bien surprenant ni même de très nouveaux. On note de jolis travaux de broderies mais les silhouettes restent somme toute classiques. Puis, viennent des pièces plus légères, teintées de blanc et de volupté. C’est à ce moment précis que la collection commence à nous intéresser, voire même à nous séduire. De belles pièces en mousseline, en soie ou encore en tweed s’imposent avec sophistication sur le catwalk. Une belle surprise et un beau final avec cette robe longue noire servie par une superbe mannequin qui en jette.
MARIE BISHARA CONFIRMS PLACE AMONG EUROPEAN DESIGNERS
MARIE BISHARA CONFIRMS PLACE AMONG EUROPEAN DESIGNERS
Marcellous Jones
By Marcellous L. Jones
Photo Courtesy of Marie Bishara
March 18, 2009
Paris, France - The word “delicate” is the all-important adjective that describes and defines the look of the new collection by the Egyptian designer, Marie Bishara. The designer in a follow-up to her warmly received Spring/Summer 2009 debut collection in Paris, chose the Carousel du Louvre for the unveiling of her latest collection.
This new Fall Winter 2009/2010 collection is less couture and more ready-to-wear when compared to Bishara’s spring collection. She has focused on natural colours worn effortlessly during the day and then again in the evening with the right accents of jewellery.
Embroideries are one of the defining elements of Bishara’s work. Hers are especially handmade in her own ateliers situated in southern Egypt. They are very different from what we are used to seeing as they are created from various natural and hard elements sucd as wood-like in appearance piees.
We do see bursts of colour in the collection with her red leather skirt worn with a Bordeaux blouse with hand crystal embroideries. The skirts are youthful with their wallet form and little belt and small coats. The brown leather ensemble composed of a skirt dress with the top being in tulle is accessorized with a matching coat with embroideries replicated on the skirt.
The limited flaw in the collection is found in the shoulder work in certain of the more structured silhouettes. Certain pieces such as the jackets reveal slight flaws in technique. However, this does not prevent the designer from confirming her place on the catwalks of Europe.
Bishara’s clear strength is cocktail wear. This was established with her Spring 2009 collection and confirmed in this new collection. She has created a delicious little A line cocktail dress with gold embroideries and a simple black satin T-shirt cocktail dress l dress with draped and embroidered front. Bishara decided to close out the show with a gorgeous, long A-line evening gown. The neck and shoulders are traced in large, round black jet stones.
Debuts for Egypt in Paris fashion week
Egypt's Marie Bishara, well-established in Middle East, set her sights on European market.
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Middle East Online
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PARIS - An Egyptian designer will be showing for the first time in the Paris ready-to-wear collections for next summer, which kicks off at the weekend.
Other newcomers making their debut in the French capital include a rising British star and a new label from Taiwan. Midway through the hectic round of 93 shows and presentations, on October 1, the knitwear queen Sonia Rykiel is throwing a gala evening at the Saint Cloud park outside Paris to celebrate the 40th anniversary of her house. The collection -- designed by Gabrielle Greiss under Sonia Rykiel's supervision -- will also include around 30 silhouettes signed by other top designers in homage to Rykiel, her house said. The glitzy event, including a dinner followed by a party for 500 celebrity guests, will be one of the hottest tickets this season. Pierre Cardin, who had been scheduled to show in Paris, decided at the eleventh hour to unveil his collection at his fairytale palace at Theoule-sur-Mer on the French Riviera on October 6, the day after fashion week ends. Editors and entourage will be specially flown out for the day. Egypt's Marie Bishara, creative director of the Bishara label, which is well-established in the Middle East, has set her sights on the European market. The label, founded in the 1960s, employs 1,500 people. For her debut outside Egypt, she will be showing "a more European collection, not at all ethnic," a spokeswoman said. According to the organisers of fashion week, the French Fashion Federation, she will be the first designer from Egypt to show on the Paris catwalks. The Taiwanese label Shiatzy Chen, founded in Taipei 30 years go, describes itself at being at the crossroads "combining the poetic aura of the East with the craftsmanship of West". The label, which has 50 retail outlets in Taiwan, also has a foothold in China and Paris and wants to develop its "neo-Chinese chic" on the international market. Much vaunted up-and-coming British designer Gareth Pugh, 27, has decided to cross the Channel, following in the footsteps of John Galliano at Dior and Alexander McQueen to name but two predecessors who made the leap. Part of the impetus came from winning a major fashion prize put up by ANDAM, the French national association for the development of fashion, worth 150,000 euros (220,000 dollars). A graduate of the Central Saint Martins design college in London in 2003, he made his debut in 2005 and is known for designing stage costumes for the singer Kylie Minogue The new Anglo-Japanese design duo at Cacharel, Toyko-based Mark Eley and Wakoko Kishimoto, will be staging their first catwalk collection for the vintage French label. Thai Princess Sirivannavari Nariratana, who made her debut last spring before a tuxedoed audience in the Paris Garnier opera house, has chosen another grand venue for her second collection, the ballroom of the luxurious Intercontinental hotel. Quirky Dutch pair Viktor and Rolf have decided to opt for a "virtual" present on the programme. They are unveiling their show, filmed in the salon of their "virtual" house on the Internet. This season will also see the last show by Ivana Omazic for Celine. The Croatian designer is being replaced by Britain's Phoebe Philo, the former artistic director at Chloe, who is returning to the fashion scene after a three-year absence. Fellow British designer Hannah MacGibbon meanwhile is to sign her first collection for Chloe, where she took over in March from Sweden's Paulo Melim Andersson.
News Source : http://middle-east-online.com/english/?id=28042
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Amid revolution, Egyptian designer still makes it to Paris
PARIS, March 9, 2011 (AFP) - Putting a collection together for Paris fashion week is a nerve-wracking experience in the best of times. Just try doing it in the middle of a revolution.
Egyptian designer Marie Bishara did, and it is a stroke of luck that she even got to the French capital with her sophisticated and feminine looks in the wake of the uprising that put paid to Hosni Mubarak's regime.
"It was a great revolution, but all around you needed to keep things going," Bishara told AFP as she unveiled her latest fall-winter and cruise lines. "It needed more discipline. Everybody knew we had a challenge to be on time."
Male staff thus stayed late to safeguard the atelier in Tenth of Ramadan City, an industrial suburb of Cairo, presuming they did not punch out early to protect their own homes after police vanished from the streets.
"Then there were our men who were hand-beading in Khan el-Khalili," the historic souk in the Islamic heart of the Egyptian capital, she added. "We had to alert them so that we could keep on schedule."
In the end, everything got to Paris on time, although the planned show in the freshly renovated home of the Egyptian ambassador to France was scrapped in favour of a more casual presentation for buyers and journalists.
"It was felt that it was better to keep it calm" and low-key, she said.
Bishara, 44, the trilingual daughter of a Coptic Christian textile magnate, studied fashion in France and trained with such venerable French houses as Cacharel and Balmain before striking out with her own brand.
She carved herself a niche in pret-a-porter history when, in 2008, hers became the first Egyptian label to show in Paris, returning every season since to crack the European market.
Coming from a land with five millenia of history, Bishara draws freely from Egypt's rich heritage, from pharaohic times to the glamour of the Egyptian movie stars of the 1930s and 1940s.
She describes her latest fall-winter collection -- sometimes fitted, sometimes draped -- as "very vapourous; you have a lot of chiffon, a lot of lace" incorporating painstaking handiwork from women in the south of Egypt.
Winter coats feature arabesque detailing from the elderly craftsmen of Khan el-Khalili, while a relaxed tunic that blends off-white Egyptian cotton with turquoise stones is typical of the cruise-line offerings.
Excited by the winds of change in her homeland, Bishara is nevertheless realistic about the challenges thrown up by the downfall of Mubarak's long-running authoritarian regime on February 11.
She knows, for instance, that she cannot count on support from the industry ministry, at least in the short term as the political dust settles, and that she needs to find fresh sources of "good financing" to grow the label.
With 15 boutiques around Egypt, and the backing of the Bishara industrial empire and its 1,500 employees, her group is looking to franchising to expand its market.
She is optimistic, too, about the future for women in Egypt, despite some here-and-now concerns about safety on the streets.
"We should not forget that with the revolution, there are insecurities that need to dealt with immediately," she said. "This is something that worries women."by Robert MacPherson
News Source : http://eg.fashionmag.com/news-158134-Amid-revolution-Egyptian-designer-still-makes-it-to-Paris
FRANCE: Egyptian themed collection for Marie Bishara at Paris fashion show
Egyptian fashion designer Marie Bishara presented her new ready-to-wear 2009 collection in Paris, on Friday (September 27).
She drew on her Egyptian heritage to find inspiration for her designs, which, nevertheless, have a thoroughly modern look.
Bishara works with traditional materials used in Egyptian clothing such as linen, cotton wool and silk.
For Bishara, playing with material is something she has done for a long time.
"The first thing I ever made was my ballet dress. I must have been 8 years old. We were asked to make an underskirt made of tulle and to embroider some pearls on it. That was my first experience of creating an item of clothing. I had to make a skirt made of red tulle for a Pharaoh ballet," she said.
Bishara said Egyptian style was so interesting because it was influenced by so many cultures.
"Egypt is at the crossroad of many cultures, the Coptic culture, the Muslim culture and the ancient culture of the Pharaohs. Every culture has left a mark and it's all of this that has left an incredible richness and it's also an incredible source of inspiration for every artist, a painter or a stylist. That is what this collection is about," Bishara said.
The designs of Bishara's displayed golden embroidery and semi-precious stones. Turquoise, deep blues and orange attire dominated her collection.
Some of Bishara's dresses had contemporary short hemlines; others were long flowing robes inspired by traditional desert wear.
Also represented through her work was the "Talli", a traditional ornament made of silver string from the south of Egypt.
Many Egyptian symbols are displayed in Bishara's work.
"I wanted to say that Egypt is a country with a very rich heritage and every artist can get inspiration from it and create many things and accessories, Bishara said.
In a tribute to the uses of cotton in fashion design, Bishara said: "Egyptian cotton wool is similar to white gold. Stylists can use it and make Egypt shine."
Marie Bishara veut faire connaître le "chic égyptien"
Par Marion Deye - Publié le | L'Usine Nouvelle n°3108
Redonner au textile égyptien sa notoriété internationale est une évidence pour Marie Bishara, la vice-présidente de BTM et de Marie Louis, les deux marques emblématiques du groupe de textile égyptien Bishara. Ses atouts : une entreprise familiale solide, fondée par son père en 1961, 1 300 salariés, quatre usines de production et une chaîne de magasins où travaillent 200 personnes. Ses armes de départ : une parfaite connaissance du textile dans lequel elle a baigné depuis son plus jeune âge et un succès commercial avec sa première collection de prêt-à-porter lancée en 1989, lorsqu'elle rejoint l'entreprise de son père. « Notre société est complètement intégrée : on dessine, on tisse, on imprime, on fait les finitions, on fabrique le prêt-à-porter, énumère la dirigeante. Cela nous assure un contrôle total de la production et une grande réactivité. » Le groupe, certifié ISO 9001, 9002 et 1400, travaille également pour de grands groupes américains comme Calvin Klein.
Mais pour cette dirigeante de 42 ans, la conquête de nouveaux marchés passera obligatoirement par la valorisation de la créativité égyptienne. « Nos atouts sont réels. Le fil de coton égyptien est le plus noble du monde et nous avons un vrai savoir-faire technique et artistique, en matière de tissage, de broderie », explique cette ancienne diplômée des Beaux-Arts du Caire et de l'école parisienne Esmod. Marie Bishara est convaincue de l'avenir du label « made in Egypt » comme symbole de la mode contemporaine. « Ces trois dernières années, notre pays a beaucoup changé, il s'est ouvert aux investisseurs étrangers. De plus en plus d'entreprises viennent s'implanter en Egypte pour bénéficier de notre savoir-faire », raconte-t-elle. Ce dynamisme nouveau donne des ailes à la chef d'entreprise. « Nous voulons maintenant développer nos marques en Europe », explique-t-elle. Sa présence à la « Semaine des créateurs » à Paris en septembre prochain et ses projets de partenariats avec des showrooms et des grands magasins parisiens en sont la meilleure preuve.
Fashion Week à Paris : Marie Bishara, fierté égyptienne
C'est une première en France et une grand fierté en Egypte: la styliste Marie Bishara inaugure le premier défilé de mode égyptienne à Paris, à la Fashion Week Printemps-Eté 2009, avec une collection "contemporaine mais enracinée dans l'histoire" de son pays.
Marie Bishara est directrice artistique et vice-présidente du groupe Bishara, renommé en Egypte, et qui regroupe pas moins de 9 marques. Le prêt-à-porter est résolumment "égyptien", entendez par-là "qui plaît aux Egyptien(nes)", mais qui ne pourrait pas marcher en Europe à moins d'un énoooorme remodelage. C'est exactement ce que Marie Bishara a voulu faire pour accéder au marché européen. Elle propose une collection "basée sur les trésors de l'Egypte", comme elle le souligne elle-même, avec des pièces en lin, soie et coton. On trouve donc des petites robes courtes sans manches, inspirées des galabieh traditionnelles, mettant en avant le savoir-faire égyptien (broderie...).
Avis perso - complètement subjectif: quand on connaît les matières egyptiennes et les galabieh, le résultat est pas mal et je porterai volontiers la robe-tunique orange et la petite robe blanche. Elle peut réussir son pari avec la galabieh sexy ! En revanche, on trouve aussi dans sa collection des pièces moins... ou disons plus... egyptiennes (photos ci-dessous). Et si je
dois porter un tailleur ou une robe de soirée, je ne choisirai pas Bishara -:)
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